Starting Gate Marketing

Creative Ideas from Start to Finish

Steve Crayne

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Steve Crayne’s first love affair began with movies, when his mom let him play hooky from school to watch The Lost Horizon when he was only 6. He grew up on Long Island near historic Roosevelt Raceway, which sparked his second passion—horse racing. His first bet—when he was just 8—was a winning 40-to-1 shot on a horse named Mighty Battle. Unfortunately, his older brothers neglected to place his bet, something he still never lets them forget.

After earning a Bachelor of Fine Arts degree in Creative Writing from SUNY at Oswego, he moved to Los Angeles and negotiated a deal for the re-release of In Search Of Paradise: The Nordhoff and Hall Story. Steve wrote a foreword for the book and a theatrical outline for producer Bernard Schwartz, known for Coal Miner's Daughter.

Returning to New York, Steve launched a 25-year winning career in the home entertainment industry, compiling a track record of numerous accomplishments in marketing and merchandising with leading studios and retailers and was a nominee for the Viacom Corporation CEO Recognition Award in 1996.

 Mucho Macho Man Shines in Breeders' Cup Win.

Mucho Macho Man Shines in Breeders' Cup Win.

And then, racing came back. After volunteering for The Georgia Horse Racing Coalition, he met the owners of Breeders’ Cup World Champion, Mucho Macho Man, reigniting his childhood passion for racing. In less than six months, he was elevated to Executive Director, and together with Georgia’s Hometown Horse, has started a thunderous stretch run to win the decade-long battle to legalize pari-mutuel wagering in Georgia and energize the state’s economy.

Spurred on by friends both in and out of the racing industry who recognized his passion, ideas and marketing savvy, Steve began Starting Gate Marketing LLC in January, 2014.