Updated: Aug 6
Updating your website is an essential part of maintaining a successful business and its brand. Your customers will always want to know about the newest products or services, so it's important that you keep them informed with frequent updates on what’s going at any given time!
From updating content for new releases regularly all year long (not just once a year) to rebranding entire sites after extensive research into target market’s needs.
There are many different strategies when coming up against this challenge - but one thing remains true: anything less than monthly could leave potential clients feeling left behind because your information isn't current anymore.
Website building isn't an exact science and there are many reasons to update your site. Perhaps you want new web design elements or it's time for a complete rebrand, but the experts at Starting Gate Marketing recommend a monthly plan to keep your site at 100% health.
Google algorithms are constantly changing so it's important to have the site looked over regularly to keep you ahead of your competition.
A good rule of thumb is to treat your website like a blog - often, the most successful blogs are updated daily or weekly, and this is a good schedule to follow for optimal results. If you can't commit to that kind of frequency, aim for at least once a month so that your customers know you're keeping them up to date.
If you find that you are slipping down the rankings for certain keywords that you regularly check or there is a dramatic fall in enquiries through your contact page this usually means, there is a problem with the site.
Many businesses once their website is up and running take their eye off the ball and no longer pay attention to any updating or checking to see if the site is in good health. Many websites will fall in rankings and health within a short period of time if you do not apply updates or correct simple errors on a health report taken on your site.
In short, how often you update your website depends on the type of website that you have. If you have a blog or news section, then you need to update daily or at least twice per month. If you have an informational website, then updating once per week should suffice. And in all cases, you should be regularly checking your site for any errors including Title tags, H1 Tags and Meta descriptions. You should always keep an eye on your competition, what are they doing? What are they changing? Also what are the current trends within your industry.
It can be a bit of a minefield when it comes to keeping your site current and at the top of search engines so finding a good company to hand the responsibility should be figured into your strategy for a successful website and successful business.
If you have any questions about how often you should be updating your website or what type of updates would be right for you, contact Starting Gate Marketing today - we would be happy to help! And provide you with a free health report.