When it comes to building a website for your small business, the options can seem endless. But if you're looking for an all-in-one platform that's both user-friendly and visually appealing, Wix is a top contender and a proven commodity.
In this blog post, we'll explore the benefits of using Wix for small businesses, from its ease of use to its built-in SEO features, and why we at Starting Gate Marketing trust Wix for our own site.
1. Ease of Use: Empowering Web Designers for Quick and Flexible Updates
Wix provides a flexible platform that makes it easy to implement substantial design changes or functional updates without the need for extensive developer hours. As a web design agency, we appreciate how Wix empowers us to quickly refine our clients' websites through its drag-and-drop editor, intuitive interface, and comprehensive design capabilities. This means that any updates to content, layout, or features can be executed efficiently, keeping costs down and turnaround times quick.
Whether we’re working on small tweaks to keep your site looking fresh or rolling out major redesigns to match your evolving business needs, Wix allows us to make those adjustments seamlessly. The ease of use extends to managing SEO settings, adding integrations, or customizing the mobile view, which are all essential for a high-performing website.
2. A Variety of Adaptable Templates for Every Business Type
Wix offers over 900 templates tailored to various industries, from retail and restaurants to professional services and personal portfolios. These templates are designed by Wix professionals and come with customizable elements, so each one can be transformed to match your brand’s unique voice and aesthetic. As your design partner, we can easily update and fine-tune these templates to ensure they align with your goals and vision, making sure your website stands out while staying true to your business identity.
Additionally, Wix's AI Website Builder can assist in generating custom site layouts based on your answers to a few quick questions, providing a head start that we can then tailor further to meet your specific needs.
3. Mobile Optimization: Look Good on Any Device
A significant portion of today’s website traffic comes from mobile devices, making a mobile-friendly website essential. In fact, for the last several years Google has been using “mobile-first indexing”, where a site’s appearance on mobile devices has a direct influence on how a website will perform in search.
Wix automatically optimizes websites for mobile viewing, ensuring that your content looks great on any device. We can further refine your site’s mobile view through the Wix editor, customizing layouts and adjusting features to create an optimal browsing experience for mobile users.
This focus on mobile optimization is not only crucial for user experience but also improves your site’s search engine ranking, as mobile responsiveness is a key factor for search engines like Google.
4. Built-in SEO Features: Get Found on Google
Search Engine Optimization (SEO) is key to making sure your business is discovered online. Wix simplifies SEO by providing a range of built-in tools, such as the Wix SEO Wiz, which guides you through setting up your keywords, meta descriptions, and URLs for optimal search engine ranking. With Wix, you don’t have to be an SEO expert to improve your website's visibility; we handle all the technical aspects and ensure that your site is fully optimized for search engines.
These built-in SEO features also include structured data, automatic XML sitemaps, and meta tag customization, all designed to enhance your site’s performance on search engines while keeping it aligned with current SEO best practices.
5. Flexible Design and Visual Appeal
With Wix, creating a visually stunning website is effortless, thanks to a wide array of design elements, from galleries and animations to customizable layouts and special effects. We can use Wix’s flexible design tools to craft a site that not only functions smoothly but also visually conveys your brand's message. Whether we’re building from a template or creating a site from scratch, Wix’s design capabilities allow us to deliver an aesthetically pleasing and highly functional site that captivates visitors and encourages engagement.
6. Easy E-commerce Integration
For small businesses looking to expand into online sales, Wix makes e-commerce straightforward. With the Wix Stores feature, we can set up a fully functioning online shop that enables you to accept payments, manage inventory, and handle shipping options. E-commerce capabilities are easy to integrate and scalable, meaning we can start with a simple store and build on it as your business grows.
Wix offers secure payment gateways and integrations with various tools that make managing an online store convenient. We can ensure that your e-commerce experience is seamless, from adding new products to customizing the checkout process, all aimed at enhancing user experience and driving sales.
7. A Cost-Effective Solution with Growth-Oriented Plans
Wix is designed to accommodate businesses at all stages, offering a free plan that allows users to build and publish a site without any financial commitment. This plan provides basic storage space and includes Wix ads, making it an excellent starting point for small businesses exploring their online presence without incurring upfront costs.
On the other end of the range is Wix Studio, with truly cutting-edge features and full-stack business solutions. As your business grows and your needs become more sophisticated, Wix offers a range of premium plans that allow you to remove ads, connect your own domain, and unlock additional features.
The tiered pricing structure makes Wix cost-effective, as you only pay for what you need. Whether you’re looking for a basic informational site, a professional portfolio, or an e-commerce platform, there is a plan suited to your requirements and budget. This scalability means that as your business grows, your site can grow with it, providing all the tools and functionality you need to succeed.
8. Reliable Customer Support and Resources
Wix provides robust customer support to ensure you always have assistance when needed. From a comprehensive Help Center filled with tutorials and guides to 24/7 support lines, Wix ensures that any questions or technical issues are resolved quickly. For premium plan customers, priority support is available, allowing you to access solutions more rapidly when running a business-critical website.
As a top Wix Agency Partner, we at Starting Gate Marketing work with a dedicated Wix Account Executive and a hotline to the Wix Product Manager staff, and get the latest changes and news first enabling us to plan ahead and leverage the latest features for our clients.
This level of support means you can confidently manage and grow your site without worrying about technical setbacks, while we at Starting Gate Marketing handle any specialized support needed to keep your website running smoothly.
9. Integrated Marketing Tools: Boost Your Online Presence
Wix offers a variety of marketing tools that help enhance your online presence, including social media integrations, email marketing features, analytics, and customer engagement options. With the Wix dashboard, we can efficiently manage your marketing campaigns, track website traffic, and analyze user behavior to refine and improve your site’s performance.
For businesses already active on social media, Wix also makes sharing your content a breeze and integrates seamlessly with platforms like Facebook, Instagram, LinkedIn, X, and others. These built-in tools allow you to connect with your target audience and grow your business, all within one platform.
10. Secure and Up-to-Date Platform
Security is a top priority for any website, and Wix provides SSL certification and regular updates to ensure that your site remains secure and up-to-date. By handling all hosting and security maintenance, Wix guarantees a stable and secure environment for your site, allowing you to focus on your business without worrying about technical issues. Advanced security measures, like encryption and threat monitoring, further protect your site and user data, making Wix a reliable choice for any small business.
11. Why We Use Wix at Starting Gate Marketing
At Starting Gate Marketing, we believe in using tools we can confidently recommend to our clients. That’s why our own website is built on Wix. We've experienced firsthand how easy it is to create a visually stunning, functional site that meets all of our business needs.
From SEO optimization to lead generation capabilities, Wix has enabled us to showcase our brand effectively while offering an outstanding user experience. As we expand the company and embark on new initiatives, the site grows with us.
Wix: A Small Business’s Best Friend
For small businesses looking to build an online presence, Wix is an excellent choice. With its easy-to-use editor, variety of templates, built-in SEO features, and affordability, it empowers business owners and designers alike to create professional websites that drive results. At Starting Gate Marketing, we're proud to use and recommend Wix to help businesses thrive online. Our portfolio shows that businesses of all kinds and sizes are able to carve out their space with Wix.
Ready to build a stunning, functional website for your small business? Get in touch with Starting Gate Marketing, a 5-star Wix Web Designer and Wix Agency Partner, and let’s explore how we can grow your brand with Wix’s capabilities!
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