What Most Web Designers Don’t Know About eCommerce (But I Do)

Most web design companies in Atlanta can build an online store. 

Few understand how to actually sell.

Before I became a top-rated Wix Partner, I managed $50 million product categories, rebuilt merchandising departments, and analyzed SKU-level profitability. I wasn’t just building product pages—I was optimizing sales, inventory, and shopper experience at scale.

Retail Strategy That Powers Online Stores

At Blockbuster, I implemented new marketing and merchandising strategies across 3,625 stores—growing Q4 sales 39%.

At UAV Corporation, I restructured a $50M merchandising department in 6 months, exceeding sales goals and slashing dead inventory by nearly 40%.

At MovieStop, I priced and forecasted 80,000 SKUs—driving $20M+ in yearly revenue.

That retail depth is why my eCommerce sites convert.

What Most Designers Miss

Most eCommerce sites are built by designers with no business background. 

But selling is different than designing.

I understand:

• SKU management and merchandising psychology 

• Upsells, cart flow, and product hierarchy 

• How to balance visual storytelling with operational clarity 

• When less product is better than more

Real-World Results: T.R.U. CBD PRODUCT

I recently built the online store for T.R.U. CBD PRODUCT, a wellness brand launched by Grammy-winning rapper 2 Chainz. The site combines sleek design with smart merchandising for an immersive shopping experience.

https://www.trucbdproduct.com/

Client Testimonial 

“Steve exquisitely designed my personal brand website and a very cool CBD store for my friend 2 Chainz. I now tell all my friends that Steve should be their first choice for a Web Designer.” 

— Phyllis Newhouse, CEO & Founder of XSI

Let’s build an online store that doesn’t just look good—it sells.

 Start Your eCommerce Project with a Top Atlanta Web Design Company

Steve Crayne

Starting Gate Marketing