Entertainment Website Design: Bringing Creative Visions to Life
- Steve Crayne
- 2 days ago
- 3 min read
When you're an artist, a filmmaker, a musician, or an author, your work is your identity .Your website should reflect that — not just with pretty graphics, but with the same passion, storytelling, and authenticity you bring to your craft.
At Starting Gate Marketing, Entertainment Website Design isn't just another service we offer — it’s something we believe in. With a background in creative writing and a lifelong love of the arts, I understand that your website isn’t just a business tool — it's an extension of your creative soul.
Here’s how we design entertainment websites that don’t just market — they inspire.
1. Your Website Is Your Stage (or Gallery, or Page)
Your work deserves a proper showcase. That means designing a website that:
Captures your energy and voice
Highlights your portfolio or performances beautifully
Invites collaboration, bookings, or purchases
We approach every entertainment website design project like setting up an opening night — everything must feel intentional, inviting, and completely you.
2. Storytelling Comes First
In the entertainment world, story is everything.
Whether you’re a filmmaker presenting your latest project, a musician promoting an album, or a visual artist offering a gallery of your work, your website must tell your story clearly and powerfully.
Our design process includes:
Hero images that grab attention immediately
Personal bios that feel genuine, not corporate
Thoughtful layout of projects, albums, films, or exhibitions
When visitors land on your site, they should instantly feel connected to your work — and eager to explore more.
3. Mobile-First and Media-Ready
Your audience isn’t sitting at a desktop. They’re on phones, tablets, and social media.
That’s why every entertainment website we build is:
Mobile-optimized for seamless browsing and engagement
Video-ready to showcase trailers, performances, or gallery tours
Audio-integrated for music samples and podcast clips
Socially connected to Instagram, YouTube, Spotify, and more
You deserve a platform that moves as quickly as your career does.
4. Visuals That Match Your Brand
We don’t use cookie-cutter templates.
Each entertainment website design project starts with understanding your unique creative identity. From color schemes to typography to layout choices, we build visual branding that mirrors your work’s tone — whether that's bold and avant-garde, intimate and soulful, or vibrant and energetic.
5. Helping Artists Sell (Without Feeling 'Salesy')
Many creatives struggle with the idea of “selling themselves.” It did for me, as I dreaded the thought of putting my picture on a website because it always looked like someone was poking me to get me to smile.
We design websites that make it easier and more natural by:
Offering portfolio previews that lead naturally into purchase or booking
Building merch shops for musicians, authors, or artists
Creating easy event booking or gig calendars
Using calls-to-action that feel like invitations, not ads
It’s not about selling harder — it’s about making it easy for fans, collaborators, and clients to support your work.
6. Specialized Focus: Author Website Design
Writing has been part of my life as long as I can remember — it’s why I have a degree in creative writing, and why I feel such a deep connection to Author Website Design.
An author's website must do more than list books. It should:
Invite readers into your world
Showcase upcoming releases and events
Offer a personal connection through blogs, newsletters, or social media
Provide easy access to buy your books or join your mailing list
We specialize in building author websites that balance professional polish with personal warmth — creating a home base for readers who want to know you and your work.
Whether you're a first-time indie author or a seasoned pro with a backlist, we create websites that help you build a loyal readership and showcase your literary voice.
If you write, you know: every detail matters. We’ll make sure your online presence feels as carefully crafted as your words.
7. Designed to Grow with Your Career
Your career isn’t static — your website shouldn’t be either.
We build entertainment websites that are:
Expandable (add new albums, films, or exhibitions easily)
SEO-friendly (so new fans and collaborators can find you)
Update-ready (so you stay fresh as your career evolves)
Our goal isn’t just to launch a website — it’s to build a platform you can grow with.
At Starting Gate Marketing, we don’t just design entertainment websites. We help creatives bring their visions to life online.
Because when your art is presented right, it doesn’t just inform — it moves people.
Steve Crayne
Starting Gate Marketing
