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Web Design for Local Businesses: Capture Attention. Build Trust.

As Director of Marketing at Boardworks Outdoor, I learned something most web designers still haven’t: you have 3 seconds to make someone care.


Whether it’s a billboard or a homepage, your message must land fast.


Isometric cityscape with people walking and cycling. Buildings marked with icons: hospital, shop, gym, restaurant, and a star. Bright colors.

I became the first in Atlanta to live-tweet to digital billboards and later helped brand Boardworks into the city’s largest independent outdoor company.


That same clarity and storytelling power shows up in the sites I build for local businesses today.



My local business clients don’t have time to waste. They need:

  • A clear message right up front 

  • A homepage that earns trust instantly 

  • Calls to action that guide real results 

  • And a site that works just as well on mobile as it does on desktop


You don’t need fluff. You need clarity and conversion.



Man in plaid shirt and jeans leans against a stone wall in a rustic interior, with a relaxed expression. Wooden floor and window in view.









Steve Crayne

Starting Gate Marketing



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