Web Design for Local Businesses: Capture Attention. Build Trust.
- Steve Crayne
- 17 hours ago
- 1 min read
As Director of Marketing at Boardworks Outdoor, I learned something most web designers still haven’t: you have 3 seconds to make someone care.
Whether it’s a billboard or a homepage, your message must land fast.

I became the first in Atlanta to live-tweet to digital billboards and later helped brand Boardworks into the city’s largest independent outdoor company.
That same clarity and storytelling power shows up in the sites I build for local businesses today.

My local business clients don’t have time to waste. They need:
A clear message right up front
A homepage that earns trust instantly
Calls to action that guide real results
And a site that works just as well on mobile as it does on desktop
You don’t need fluff. You need clarity and conversion.

Steve Crayne
Starting Gate Marketing