Web Design for Creative Entrepreneurs: Story, Style, and Serious Strategy
- Steve Crayne
- Jun 26
- 3 min read
Some web designers focus only on aesthetics. Others fixate on functionality. At Starting Gate Marketing, we bring both together—because creative entrepreneurs need more than a pretty site. They need a platform that captures their story, reflects their brand, and drives real results.
Over the years, I’ve worked with Grammy-winning musicians, influencers, jewelry designers, and wellness brands—each with a unique vision. Clients like Dallas Prince, SHOP HQ celebrity and award-winning jewelry designer, needed a digital presence as captivating as her creations. She didn’t just need a product catalog—she needed an immersive brand experience. That’s what we delivered.
Capturing Culture: TRU CBD and the 2 Chainz Brand
When 2 Chainz’s team approached us to build the eCommerce site for TRU CBD Product, we knew this had to be more than just a store. It had to capture a lifestyle and resonate with a modern, high-credibility audience. From smooth mobile UX to a seamless checkout system, we created a shopping experience that felt just as premium as the product line.
Personal Brands, Powerful Platforms
Creative entrepreneurs face a challenge most corporate clients don’t: they are the brand. That means the website isn’t just a platform—it’s a personal statement. Whether it’s a fashion influencer launching a collection or a wellness coach expanding their reach, I know how to craft sites that elevate personality into professional presence.
My background in entertainment and retail gives me an edge most web designers simply don’t have. I understand the importance of merchandising, positioning, and storytelling. At Blockbuster, I learned how to make products pop in high-traffic environments. At MovieStop, I helped build a brand from the ground up that stood out against big-box giants like Best Buy and Target. That mindset still fuels my design strategy today.
Performance-Driven Design That Converts
Web design for creative professionals isn’t just about looking good—it’s about performing well. That means fast load times, SEO-ready structure, and clear calls to action that drive conversions. Whether you're selling art, booking gigs, or building a subscriber base, your website should be your best salesperson.
And because creatives often work solo or with lean teams, I make sure the sites I build are easy to update and maintain. With Wix, I empower clients to manage their own content without needing a developer for every small change. That’s not just smart—it’s sustainable.
I’ve seen firsthand how the right website can elevate a creative brand. I’ve also seen how the wrong one can dilute the message, confuse the customer, and stall growth. That’s why I approach every project with care, strategy, and an obsession with delivering more than expected.
Let’s Build Something Bold Together
From startup artists to seasoned influencers, if you're building something beautiful, meaningful, or bold, you need a website that rises to your level. Let’s build it together—with story, style, and serious strategy.
Steve Crayne
Starting Gate Marketing
Frequently Asked Questions
What makes web design for creative entrepreneurs different from corporate websites?
Creative entrepreneurs are the brand, which means their website isn’t just informational—it’s a personal statement. Unlike corporate sites, these platforms must capture personality, showcase style, and inspire trust, all while driving real business results like sales, bookings, or brand growth.
Can you create eCommerce sites for creative product brands?
Yes. We specialize in building online stores for artists, wellness brands, and product-based businesses. These sites combine:
Smooth mobile experiences
SEO-ready structure
Seamless checkout systems
Visual design that elevates the product and brand
What happens if I need to update my website after it launches?
We build sites with simplicity in mind. Using Wix, clients can easily update content, add products, or make design tweaks themselves. We also offer ongoing support for those who want extra guidance or technical help.
How do I get started building my creative brand website?
To start your project with a top-rated Atlanta web design company that understands creative websites, simply reach out here. We’ll discuss your vision, goals, and how to design a website that reflects your brand and drives meaningful results.
