Starting Gate Marketing incorporates Schema into all web sites. Here is a great article by Neil Patel:
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs).
My goal in this article is to show you exactly how to get started using schema markup for your website.